The toothpaste didn't make my mouth feel fresh and didn't help make my breath smell good when I was done brushing. It is calculated using a weight-of-evidence approach that factors in all of the hazards or health impacts associated with the ingredients.

I have always known that baking soda was effective as a whitening agent but, Colgate has taken it a step or two further. So I highly recommend chewing gum and doing a salt water rinse of 1/2 to 3/4 tsp salt in about 1 cup of warm water through the healing process. Colgate-Palmolive is a leading global consumer products company, focusing on the core businesses of Oral Care, Personal Care, Household Surface Care, Fabric Care, and Pet Dietary Care. It also prevents the built up of plaque and tartar on the teeth, which subsequently helps lower the risk of tooth decay and gum infection. For the best results, use this product over a lengthy period of time and maintain bi-annual visits to the dentist.People for the Ethical Treatment of Animals, a leading international animal rights advocacy organization, has identified companies that "either test on animals or pay a laboratory to conduct tests on animals. INACTIVE INGREDIENTS: GLYCERIN, HYDRATED SILICA, WATER, SODIUM BICARBONATE, PEG-12, SODIUM LAURYL SULFATE, FLAVOR, SODIUM HYDROXIDE, CELLULOSE GUM, CARRAGEENAN, SODIUM SACCHARIN, CALCIUM PEROXIDE, TITANIUM DIOXIDE.

Also, after a couple weeks of usage, I would expect my teeth to look a little bit whiter, but that was not the case with this toothpaste. Outlets and voltage differ internationally and this product may require an adapter or converter for use in your destination. A little tip for anyone with the same problems from this toothpaste, chewing sugarfree gum pretty much takes away all discomfort as long as its not overly minty or cinnamon flavored.Cosmetics and personal care products are not required to be tested for safety before being allowed on the market. Okay for real I bought this just cause it was on sale but seriously my teeth look so white and feel extra clean.

For consumers who are concerned about companies’ policies on animal testing, Skin Deep reports this information.Colgate is supporting this product launch with the biggest support plan ever in the whitening segment. I am now on day 4 and have very little gum discomfort and my tongue doesn't burn anymore but I can still see the red dots, although they are lightening up and fading.